Stuart Isett—Fortune Brainstorm Green

In a tough economy with vocal investors, how easy is it to go green?

By Shelley DuBois
May 3, 2013

Each Fortune conference — from Brainstorm Green, Brainstorm Tech, to the Most Powerful Women Summit, and the Global Forum — yields fascinating conversations with the best and brightest minds in business.

Fortune wants to make it even easier for you to eavesdrop. The Fortune Brainstorm podcast is a weekly show that features recorded conversations from Fortune’s live events.

Brainstorm Green 2013 wrapped up on Wednesday, so we have fresh audio from the conference. Today’s podcast focuses on a town hall- style talk given by Procter & Gamble PG CEO Bob McDonald, who was presenting some of his company’s sustainable products, such as a concentrated version of Tide laundry detergent meant for cold water.

But how much do companies really care about sustainability? We talk to Fortune managing editor Andy Serwer and P&G’s vice president of global sustainability Len Sauers to try to get some answers. In a tough economy with vocal investors, how easy is it to go green?

Subscribe to and download the podcast from iTunes.

Or stick the podcast’s RSS feed into your favorite podcast app: http://fortunebrainstormpodcast.libsyn.com/rss.

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