By Philip Elmer-DeWitt
May 2, 2013

FORTUNE — How do you make the fact that sales of Apple’s (AAPL) iPad grew 65% — from 11.8 million to 19.5 million — look bad?

You bury it under a headline that points out, as several reports did, that its market share dipped below 40% for the first time.

The data come from IDC’s Worldwide Quarterly Tablet Tracker, which took iPad sales from Apple’s quarterly report and estimated Samsung’s by a process that was not disclosed. Spreadsheet below the fold.

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