By Philip Elmer-DeWitt
April 28, 2013

FORTUNE — Samsung doesn’t have Apple’s (AAPL) network of company-owned stores to draw lines of customers, but it’s found others ways to attract crowds for the launch of its latest Galaxy smartphone.

Below: Highlights from the Galaxy S4 Worldtour.

Seoul:

Johannesburg:

Mumbai:

New Delhi:

Vancouver:

New York City:

See also: Samsung’s event marketing makes Apple’s hype look tame.

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