In the last quarter of 2012, Apple had 5% of the global PC market and 45% of the profit.
FORTUNE — Everybody who follows the computer industry knows that Apple’s AAPL Mac trails far behind its Microsoft MSFT Windows-based competitors — Hewlett-Packard HPQ , Dell DELL , Lenovo and the like — in terms of worldwide PC shipments.
But who knew what the market looked like in terms of economic value?
Leave it to Asymco Horace Dediu to boil it down to a pie chart (above) and a simple ratio: Apple sells 5% of the world’s PCs and takes home 45% of the profit.
Link: Escaping PCs.