A venture capitalist's new bet on an old gaming company.
FORTUNE — Venture capitalist Brad Feld recently joined the board of Harmonix, the Boston-area gaming company best known for producing Guitar Hero, Rock Band and Dance Central. Or, from a business perspective, best known for being acquired by Viacom VIAB – which then got into a bitter earnout dispute with the company’s co-founders and later sold it off via a giant tax write-off.
Feld actually was an early angel investor in Harmonix during the mid-1990s and helped put together its first seed round.
This time around he was asked to join the board by Harmonix co-founders Alex Rigopulos and Eran Egozy, but only agreed to do so if his current firm (Foundry Group) could get a small piece, per firm rules. Harmonix agreed.
So I emailed Feld to ask why he has confidence that Harmonix can pull another hit out of its hat, particularly in a world where console gaming seems to be getting eclipsed by mobile. His reply:
And, just for fun, I found an old image of Feld playing Guitar Hero. For timing context, it was originally posted to a MySpace account:
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