But his strategy — selling boutique brands at fixed prices to customers raised on clearance sales — failed spectacularly. The company lost $4.3 billion in sales in 2012, including a 28.4% drop in the all-important holiday season.
His replacement at Apple — former Dixon’s CEO John Browett — also failed spectacularly. He was hired in April last year and fired in October. Tim Cook has yet to name a replacement, which means Johnson’s old post is still vacant.