Improves Apple's warranty policies in China following a state-sponsored smear campaign
FORTUNE — Two weeks after China’s Central Television accused Apple AAPL of giving Chinese customers second-rate repair service on its iPhones and iPads — a charge echoed and amplified by editorials in the People’s Daily — CEO Tim Cook posted a signed apology on Apple’s Chinese-language website.
A public apology was one of the demands made last week by the China Consumer’s Association — a government funded watchdog group.
Cook’s letter begins:
What follows seems to be a recapitulation of Apple’s published return and repair policies with two key changes in Apple’s coverage of the iPhone 4 and 4S:
Henceforth, 1) all repairs in China will be made using new (not refurbished) parts and 2) the repaired phones will get new 1-year warranties from the date of repair.
Cook’s letter also clarifies that all Apple computers — including iPads — sold in China will come with 2-year warranties on major components. The inclusion of iPads under the “computer” umbrella was another of China’s consumer association’s demands and may be received in China as a significant concession.
The letter ends:
For background on the controversy, see: