Apple Anonymous: Tales from behind the Genius Bar


Philip Elmer-DeWitt is a senior editor at Fortune.



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FORTUNE -- Ever wanted to know what those preternaturally cheerful workers in colored T-shirts really think about working retail for Apple (aapl)?

9to5Mac's Mark Gurman opened a window on their secret thoughts this week with a feature story about "Apple Anonymous" -- an underground society of Apple Store employees who tweet anonymously about life on the floor and behind the Genius Bar.

He profiles one of them: Paul Brown, 29, whose @GeniusBarTales ("Behind the bar. Hating you.") gathered thousands of followers before he was tracked down and terminated over a year ago for violating Apple's social media guidelines.

Brown's output slowed after that, but there are plenty more where he came from. Typical tweet, posted two days ago by @AwksAppleCustomer (a.k.a. @FamilyRoomHero):

@FamilyRoomHero: Ah no that's cool, you got a Samsung so go ahead and cut in line. You define our society so well.

Gurman has done us the favor of identifying some of Apple Anonymous' more prolific members. Click the screen grab above to get their Twitter handles.

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