FORTUNE — There’s an elegiac tone to Adam (“Inside Apple“) Lashinsky’s essay in the issue of Fortune that names Apple (AAPL) the world’s most admired company (as selected by its corporate peers) for the sixth year in a row.
“For some,” Lashinsky writes, “the news will come as a surprise. Headlines of late have tended to portend Apple’s demise, comparing the computer and mobile-gadget maker to Microsoft (the horror) and wondering whether Apple had lost its cool factor.”
But perhaps, he suggests, echoing Horace Dediu’s “Why doesn’t anybody copy Apple?,” Cupertino’s competitors know something that more fickle investors and consumers do not: That it’s not easy to do what Apple does.
Lashinsky’s essay, “It’s lonely at the top for Apple,” can be found in the issue of Fortune dated March 18, 2013.