FORTUNE — The Street’s Rocco Pendola was tearing his shoulder-length locks Wednesday morning in a piece titled I’m Worried About Apple. Again. And You Should Be, Too. The thrust of his story: Tim Cook is diluting the precious Apple (AAPL) brand by allowing its products to be sold by retailers associated with, in his word, “mediocrity.”
The story is this: At the end of last week, several mid-level Staples executives tweeted excitedly that Apple’s products were coming to the 2,000-store strong office supply chain.
Not quite so true after all. Although a couple dozen news outlets dutifully reported that Staples was going carry Apple’s product line, customers hoping to get a nice discount there on a Mac, iPad or iPhone are going to be disappointed.
According to a source in a position to know, only select Staples outlets are involved (at least at the outset), and they will be carrying only Apple accessories, Apple TV set-top boxes and perhaps some iPods.
Computers, tablets and smartphones are definitely not part of the deal.