Actually, that was just the headline. The actual story is a noncommittal mishmash that includes such lines as:
In other words, the HP board of directors is doing what boards of directors are paid to do: Evaluating all possible options. Moreover, we already knew they were doing it (because they told us in the SEC filing).
Yet, some traders apparently feel this “news” is worth betting on. And it isn’t the first time that such folks failed to read the not-so-fine print.
Late last month, BlackBerry (BBRY) shares surged after Lenovo (LNVGY) chief financial officer Wong Wai Ming told Bloomberg that “We are looking at all opportunities — RIM and many others… We’ll have no hesitation if the right opportunity comes along that could benefit us and shareholders.”
Never mind that the comment was milquetoast at best. The headline — Lenovo Says RIM Bid Among Options to Boost Mobile Unit — was enough to make fools part with their money.
Look, I understand the value of headlines. Particularly in an age of 140-character limits. But please remember this: The value you gain in trading right now rather than in the 60 seconds it would take you to skim the story pales in comparison to the value we can gain in goosing a headline to make it look super duper important. Trader beware.
Sign up for my daily email newsletter on deals and deal-makers: GetTermSheet.com