Apple dominates the list of most-read stories on Fortune.com, but top honors go to an in-depth investigation on guns.
Fast and Furious scandal
Eban’s in-depth investigation of the scandal involving the ATF and Mexican drug cartels generated a lot of buzz on social media and in our comments section and was our most popular story in 2012. The piece also won a Min Editorial and Design Award for Best Single Article (Online).
Inside Apple's major shakeup
When Scott Forstall left Apple AAPL in October, Fortune’s Adam Lashinsky analyzed what was behind the departure of the company’s mobile software chief. Forstall’s work on Apple Maps and Siri did him no favors, nor did his refusal to apologize for the Apple Maps fiasco.
How Tim Cook is changing Apple
While standing in the massive shadow of Steve Jobs’ legacy, Apple CEO Tim Cook has managed to forge his own path at the tech giant. Fortune’s cover story from last spring looks at how Cook is striking out on his own while preserving the Apple mystique.
Morgan Stanley made money on Facebook share drop
While the majority of coverage of Facebook’s FB IPO and stock fluctuations has focused on the negative, Fortune highlighted a silver lining for some investment banks: Morgan Stanley MS and other underwriters of the IPO made money despite falling shares. The question was, did Morgan Stanley warn some clients but not others about some of Facebook’s problems before the IPO?
The PC looks like it's dying
Who killed the PC? There are many suspects — Apple, smartphones, and tablets — but economic conditions might be the real culprit.
Buffett: Why stocks beat gold and bonds
In an adaptation of Berkshire Hathaway’s brk.a shareholder letter, Buffett makes the case that gold isn’t what truly glitters for investors: equities are the winner over time.
Marissa Mayer on God, family and Yahoo
Marissa Mayer’s ascent to the CEO spot at Yahoo YHOO was a hot topic in 2012 at Fortune (we also broke the news of her pregnancy), but her first public interview since starting her new job was our top Mayer story. The fact that she paraphrased a famous Vince Lombardi quote to define her priorities certainly helped.
FBI arrests JFK worker in heist of 3,600 Apple iPad minis
A heist, the latest iPad, the FBI — this story had it all. Now you know why it was so hard to get an iPad Mini when it first launched.
The iPhone 5's overlooked killer feature
Much was said about the iPhone 5, including how it was longer, lighter, and leaner than its predecessors. What many reviewers overlooked, however, was that this smartphone was fast.
Apple's iPhone 5: The reviews
When a new gadget is released, the first thing the rabid throngs want to do — besides wait in line, of course — is read what other folks think. Our roundup of iPhone 5 reviews took this into account. (For the record, most of them were positive.)