Top Fortune stories in 2012

Dec 27, 2012
<h1>Fast and Furious scandal</h1>


Eban's in-depth investigation of the scandal involving the ATF and Mexican drug cartels generated a lot of buzz on social media and in our comments section and was our most popular story in 2012. The piece also won a Min Editorial and Design Award for Best Single Article (Online).



<a href="http://features.blogs.fortune.cnn.com/2012/06/27/fast-and-furious-truth/" title="">Read "The truth about the Fast and Furious scandal."</a>

Fast and Furious scandal

Eban's in-depth investigation of the scandal involving the ATF and Mexican drug cartels generated a lot of buzz on social media and in our comments section and was our most popular story in 2012. The piece also won a Min Editorial and Design Award for Best Single Article (Online). Read "The truth about the Fast and Furious scandal."
Photo: Melissa Golden

Fast and Furious scandal

Eban's in-depth investigation of the scandal involving the ATF and Mexican drug cartels generated a lot of buzz on social media and in our comments section and was our most popular story in 2012. The piece also won a Min Editorial and Design Award for Best Single Article (Online).
Read "The truth about the Fast and Furious scandal."

<h1>Inside Apple's major shakeup</h1>


When Scott Forstall left <a href="http://money.cnn.com/quote/quote.html?symb=AAPL&amp;source=story_quote_link" title="">Apple</a> in October,<em> Fortun</em>e's Adam Lashinsky analyzed what was behind the departure of the company's mobile software chief. Forstall's work on Apple Maps and Siri did him no favors, nor did his refusal to apologize for the Apple Maps fiasco.



<a href="http://tech.fortune.cnn.com/2012/10/29/inside-apples-major-shakeup/" title="">Read "Inside Apple's major shakeup."</a>

Inside Apple's major shakeup

When Scott Forstall left Apple in October, Fortune's Adam Lashinsky analyzed what was behind the departure of the company's mobile software chief. Forstall's work on Apple Maps and Siri did him no favors, nor did his refusal to apologize for the Apple Maps fiasco. Read "Inside Apple's major shakeup."
Photo: Justin Sullivan/Getty Images

Inside Apple's major shakeup

When Scott Forstall left Apple (aapl) in October, Fortune's Adam Lashinsky analyzed what was behind the departure of the company's mobile software chief. Forstall's work on Apple Maps and Siri did him no favors, nor did his refusal to apologize for the Apple Maps fiasco.
Read "Inside Apple's major shakeup."

<h1>How Tim Cook is changing Apple</h1>


While standing in the massive shadow of Steve Jobs' legacy, Apple CEO Tim Cook has managed to forge his own path at the tech giant. <em>Fortune's</em> cover story from last spring looks at how Cook is striking out on his own while preserving the Apple mystique.



<a href="http://tech.fortune.cnn.com/2012/05/24/apple-tim-cook-ceo/" title="">Read "How Tim Cook is changing Apple."</a>

How Tim Cook is changing Apple

While standing in the massive shadow of Steve Jobs' legacy, Apple CEO Tim Cook has managed to forge his own path at the tech giant. Fortune's cover story from last spring looks at how Cook is striking out on his own while preserving the Apple mystique. Read "How Tim Cook is changing Apple."
Portrait Illustration: Jules Julien

How Tim Cook is changing Apple

While standing in the massive shadow of Steve Jobs' legacy, Apple CEO Tim Cook has managed to forge his own path at the tech giant. Fortune's cover story from last spring looks at how Cook is striking out on his own while preserving the Apple mystique.
Read "How Tim Cook is changing Apple."

Morgan Stanley is among the i-banks tracked by analytics firm Coalition.
Morgan Stanley is among the i-banks tracked by analytics firm Coalition.Photograph by Emmanuel Dunand/AFP/GettyImages

Morgan Stanley made money on Facebook share drop

While the majority of coverage of Facebook's (fb) IPO and stock fluctuations has focused on the negative, Fortune highlighted a silver lining for some investment banks: Morgan Stanley (ms)and other underwriters of the IPO made money despite falling shares. The question was, did Morgan Stanley warn some clients but not others about some of Facebook's problems before the IPO?
Read "Morgan Stanley made money on Facebook share drop."

<h1>The PC looks like it's dying</h1>


Who killed the PC? There are many suspects -- Apple, smartphones, and tablets -- but economic conditions might be the real culprit.



<a href="http://tech.fortune.cnn.com/2012/08/07/the-pc-looks-like-its-dying/" title="">Read "The PC looks like it's dying."</a>

The PC looks like it's dying

Who killed the PC? There are many suspects -- Apple, smartphones, and tablets -- but economic conditions might be the real culprit. Read "The PC looks like it's dying."

The PC looks like it's dying

Who killed the PC? There are many suspects -- Apple, smartphones, and tablets -- but economic conditions might be the real culprit.
Read "The PC looks like it's dying."

<h1>Buffett: Why stocks beat gold and bonds</h1>


In an adaptation of <a href="http://money.cnn.com/quote/quote.html?symb=BRKA&amp;source=story_quote_link" title="">Berkshire Hathaway's</a> shareholder letter, Buffett makes the case that gold isn't what truly glitters for investors: equities are the winner over time.



<a href="http://finance.fortune.cnn.com/2012/02/09/warren-buffett-berkshire-shareholder-letter/" title="">Read "Warren Buffett: Why stocks beat gold and bonds."</a>

Buffett: Why stocks beat gold and bonds

In an adaptation of Berkshire Hathaway's shareholder letter, Buffett makes the case that gold isn't what truly glitters for investors: equities are the winner over time. Read "Warren Buffett: Why stocks beat gold and bonds."
Photo: Scott Eells/Bloomberg/Getty

Buffett: Why stocks beat gold and bonds

In an adaptation of Berkshire Hathaway's (brka) shareholder letter, Buffett makes the case that gold isn't what truly glitters for investors: equities are the winner over time.
Read "Warren Buffett: Why stocks beat gold and bonds."

<h1>Marissa Mayer on God, family and Yahoo</h1>


Marissa Mayer's ascent to the CEO spot at <a href="http://money.cnn.com/quote/quote.html?symb=YHOO&amp;source=story_quote_link" title="">Yahoo</a> was a hot topic in 2012 at <em>Fortune</em> (we also broke the news of <a href="http://postcards.blogs.fortune.cnn.com/2012/07/16/mayer-yahoo-ceo-pregnant/" title="">her pregnancy</a>), but her first public interview since starting her new job was our top Mayer story. The fact that she paraphrased a famous Vince Lombardi quote to define her priorities certainly helped.



<a href="http://tech.fortune.cnn.com/2012/11/28/yahoos-mayer-on-god-family-and-yahoo/" title="">Read "Marissa Mayer on God, family and Yahoo."</a>

Marissa Mayer on God, family and Yahoo

Marissa Mayer's ascent to the CEO spot at Yahoo was a hot topic in 2012 at Fortune (we also broke the news of her pregnancy), but her first public interview since starting her new job was our top Mayer story. The fact that she paraphrased a famous Vince Lombardi quote to define her priorities certainly helped. Read "Marissa Mayer on God, family and Yahoo."
Photo: Don Feria

Marissa Mayer on God, family and Yahoo

Marissa Mayer's ascent to the CEO spot at Yahoo (yhoo) was a hot topic in 2012 at Fortune (we also broke the news of her pregnancy), but her first public interview since starting her new job was our top Mayer story. The fact that she paraphrased a famous Vince Lombardi quote to define her priorities certainly helped.
Read "Marissa Mayer on God, family and Yahoo."

<h1>FBI arrests JFK worker in heist of 3,600 Apple iPad minis</h1>


A heist, the latest iPad, the FBI -- this story had it all. Now you know why it was so hard to get an iPad Mini when it first launched.



<a href="http://tech.fortune.cnn.com/2012/11/18/ipad-mini-fbi-arrest/" title="">Read "FBI arrests JFK worker in heist of 3,600 Apple iPad minis."</a>

FBI arrests JFK worker in heist of 3,600 Apple iPad minis

A heist, the latest iPad, the FBI -- this story had it all. Now you know why it was so hard to get an iPad Mini when it first launched. Read "FBI arrests JFK worker in heist of 3,600 Apple iPad minis."
Photo: Oli Scarff/Getty Images

FBI arrests JFK worker in heist of 3,600 Apple iPad minis

A heist, the latest iPad, the FBI -- this story had it all. Now you know why it was so hard to get an iPad Mini when it first launched.
Read "FBI arrests JFK worker in heist of 3,600 Apple iPad minis."

<h1>The iPhone 5's overlooked killer feature</h1>


Much was said about the iPhone 5, including how it was longer, lighter, and leaner than its predecessors. What many reviewers overlooked, however, was that this smartphone was<em> fast.</em>



<a href="http://tech.fortune.cnn.com/2012/09/26/the-iphone-5s-overlooked-killer-feature/" title="">Read "The iPhone 5's overlooked killer feature."</a>

The iPhone 5's overlooked killer feature

Much was said about the iPhone 5, including how it was longer, lighter, and leaner than its predecessors. What many reviewers overlooked, however, was that this smartphone was fast. Read "The iPhone 5's overlooked killer feature."
Photo: Justin Sullivan/Getty Images

The iPhone 5's overlooked killer feature

Much was said about the iPhone 5, including how it was longer, lighter, and leaner than its predecessors. What many reviewers overlooked, however, was that this smartphone was fast.
Read "The iPhone 5's overlooked killer feature."

<h1>Apple's iPhone 5: The reviews</h1>


When a new gadget is released, the first thing the rabid throngs want to do -- besides wait in line, of course -- is read what other folks think. Our roundup of iPhone 5 reviews took this into account. (For the record, most of them were positive.)



<a href="http://tech.fortune.cnn.com/2012/09/19/apples-iphone-5-the-reviews/" title="">Read "Apple's iPhone 5: The reviews."</a>

Apple's iPhone 5: The reviews

When a new gadget is released, the first thing the rabid throngs want to do -- besides wait in line, of course -- is read what other folks think. Our roundup of iPhone 5 reviews took this into account. (For the record, most of them were positive.) Read "Apple's iPhone 5: The reviews."
Courtesy: Apple

Apple's iPhone 5: The reviews

When a new gadget is released, the first thing the rabid throngs want to do -- besides wait in line, of course -- is read what other folks think. Our roundup of iPhone 5 reviews took this into account. (For the record, most of them were positive.)
Read "Apple's iPhone 5: The reviews."

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