Here’s why Apple doesn’t listen to its shareholders by Philip Elmer-DeWitt @FortuneMagazine December 12, 2012, 4:15 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Click to enlarge. FORTUNE — If Tim Cook needed further validation of Steve Jobs’ policy of ignoring the needs and entreaties of Apple’s AAPL shareholders, the results of the survey at right, released Wedenesday, could provide it. It comes from a recent luncheon in New York City with several dozen Apple investors that was hosted by Barclays analysts Ben Reitzes and Anthony DiClemente. If “the thing that makes your heart beat” — as Cook never tires of saying — “is a maniacal focus on making the best products in the world,” what do you care if 30% of your investors are bearish, if 55% think lower margins are your biggest headwind, if 60% view Google GOOG as your biggest threat or what their 2013 price targets might be? The clincher for me was Question 5: “What should Apple do with its cash?” At a time when the company is spending billions of dollars shoring up chip and touchscreen supplies and investing in plants and equipment to try to meet demand for its newest products, 9 out of 10 shareholders apparently think the best use of those billions would be to pay shareholders bigger cash dividends or to drive up Apple’s stock price by accelerating the company’s share repurchase program.