Chart of the Day: Samsung’s galactic marketing budget by Philip Elmer-DeWitt @FortuneMagazine November 29, 2012, 6:12 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Source: Asymco. Click to enlarge. FORTUNE — One of the reasons Samsung’s Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune — nearly $12 billion a year, according to Asymco‘s Horace Dediu — on advertising, commissions and sales promotions. Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple AAPL , HP HPQ , Dell DELL Microsoft MSFT and Coca Cola KO combined spend on all their products. That last one is particularly surprising, Dediu writes, because the primary cost of selling Coke is advertising. See The cost of selling galaxies.