You could say it was Microsoft's best buy ever. And with Halo 4 out in time for the holidays, it might be the gift that keeps giving.
Twelve years ago Microsoft bought Bungie, a small, Chicago-based maker of hard-core games. Outraged fans claimed its upcoming Halo game would be watered down. Not so much. After seven titles and 43 million copies sold, the Halo series it created is a profit machine. (Estimated at under $40 million, the Bungie buy is arguably Microsoft’s most successful ever — sales have reached an estimated $3 billion.) Here is a look at the massive moneymaker’s evolution (and total sales).
Date: Nov. 15, 2001
Sold: 6.43 million
Coinciding with the launch of Microsoft’s first console, Halo: Combat Evolved sold 1 million units in just under five months, a record.
Date: Nov. 9, 2004
Sold: 8.49 million
The midnight unveiling drew thousands of fans to stores. The company sold 2.4 million copies in the first 24 hours.
Date: Sept. 25, 2007
Sold: 11.6 million
Revealed by a beaming Bill Gates at the E3 trade show in 2006, this became the most popular title to date.