Halo: Microsoft’s $3 billion Xbox game

Nov 13, 2012
Fortune default image

Twelve years ago Microsoft bought Bungie, a small, Chicago-based maker of hard-core games. Outraged fans claimed its upcoming Halo game would be watered down. Not so much. After seven titles and 43 million copies sold, the Halo series it created is a profit machine. (Estimated at under $40 million, the Bungie buy is arguably Microsoft's most successful ever -- sales have reached an estimated $3 billion.) Here is a look at the massive moneymaker's evolution (and total sales).


Date: Nov. 15, 2001
Sold: 6.43 million

Coinciding with the launch of Microsoft's first console, Halo: Combat Evolved sold 1 million units in just under five months, a record.

Fortune default image

Halo 2

Date: Nov. 9, 2004
Sold: 8.49 million

The midnight unveiling drew thousands of fans to stores. The company sold 2.4 million copies in the first 24 hours.

Fortune default image

Halo 3

Date: Sept. 25, 2007
Sold: 11.6 million

Revealed by a beaming Bill Gates at the E3 trade show in 2006, this became the most popular title to date.

Fortune default image

Halo 4

Date: Nov . 6, 2012
Sold: 6.5 million*

Microsoft's Xbox has begun to show its age. The company needs this title to be a hit and help drive crucial holiday sales.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions