Marissa Mayer’s predecessors at Yahoo

Oct 11, 2012

Tim Koogle

March 1995 to May 2001

Koogle was Yahoo's first CEO, shepherding the company from startup to web giant. He stepped down when web ad revenue started to dry up and the dotcom bubble burst.

Terry Semel

May 2001 to June 2007

The ex-Warner Bros. studio head made some good moves (new revenue sources, acquisitions), but he was criticized for lack of innovation and ceding market share to Google.

Jerry Yang

June 2007 to January 2009

Investors never forgave the Yahoo co-founder for spurning Microsoft's $44.6 billion buyout bid. (He thought it was too low.) He stayed on the board until January 2012.

Carol Bartz

January 2009 to September 2011

Bartz engineered Yahoo's search deal with Microsoft and brought down costs. But investors were impatient for a turnaround. The board famously fired her via a phone call.

Scott Thompson

January 2012 to May 2012

Thompson was ousted after only five months when activist investor Dan Loeb found out that he had embellished his résumé.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions