I know he was one of the founders of Tumblr. I know he created Instapaper. And because I follow Build and Analyze, his weekly podcast on the 5by5 Network, I know where he lives, what his wife does, how old their baby is and how he likes his coffee.
What I didn’t know was that he wanted to be a magazine editor — something I know a little bit about.
From his mission statement:
The format is simple: Two issues a month, four articles an issue. Issue No. 1 features:
- Guy English on the Fireball format
- Jason Snell on baseball misfits
- Alex Payne on how technology pulls people both together and apart
- Michael Lopp on why startups tend to melt down after version 1.0
The Magazine costs $1.99 a month, with the first issue free. iPhone and iPad owners running iOS 6 can get the app (which appears in Newsstand) here.
There is no version for Google (GOOG) Android devices, and there may never be. “The Magazine’s (straightforward) business model depends on Newsstand and direct payments,” Arment says. “I don’t think Android will be a viable platform for it for the foreseeable future.”
Although it’s laid out like a print magazine — but without all that graphic foofaraw — it carries none of the legacy costs of a print publication. And unlike any magazine I’ve ever worked for, it’s programmed to self-destruct.
Knowing what I know about Arment, I think he may be right.