Based on, among other things, the strength of a brand to command a premium price, Apple was the top rising brand of 2012, registering a 129% jump year over year. According to Interbrand, the Apple logo is now valued at $76.6 billion, second only in the world to Coca Cola’s KO.
“Despite Steve Jobs’ passing,” wrote Interbrand, “consumers’ emotional connection to the Apple brand remains stronger than ever — this was made clear just recently with the launch of iPhone 5. Even in the face of increasing competition from rivals Google and Samsung, the company continues to demonstrate its commitment to protecting the Apple brand and its intellectual property.”
Below: Interbrand’s list of the top 20 brands in this year’s list, more than half of which belong to tech companies. Among the first-time entrants in the top 100 brands are Facebook FB at No. 69 and Pampers PG at No. 34. You can see the full list here.