FORTUNE — For Apple (AAPL) watchers looking for signs that the company changed after Steve Jobs died, here’s one for the books.
On Friday, his successor, Tim Cook, issued an apology to Apple customers:
Although unable to restrain himself from sharing — Jobs style — some big round numbers (100 million iOS devices using Apple Maps, nearly half a billion location searches in the first week), he also did something unusual for any CEO. He pointed users to Apple’s mapping competitors: Microsoft’s (MSFT) Bing, AOL’s (AOL) MapQuest, Waze and Google (GOOG) and Nokia’s (NOK) Web apps.
That never would have happened if Steve Jobs were still alive.
UPDATE: CNNMoney’s David Goldman has posted a gallery of eight Apple snafus, seven of which drew official Apple apologies, two of them — the $200 iPhone price cut in 2007 and the 2006 stock options scandal — from Jobs himself. Note that although the company issued free iPhone 4 bumpers, neither he nor Apple ever did apologize for Antennagate.
You can read Cook’s Maps letter here.