Some top developer-relations execs at RIM express apologies and promises via a cringe-worthy video depicting them singing to an REO Speedwagon tune.
FORTUNE — They don’t call it “corporate rock” for nothing. Research in Motion RIMM on Tuesday released a can’t-look-away video depicting some of its developer-relations executives performing a spoof of REO Speedwagon’s end-of-the-70s stadium ballad “Keep on Loving You.”
The needle has been stuck on RIM’s soundtrack ever since the major-label releases of the iPhone AAPL and Google’s GOOG execs welcoming MBNA after their merger in 2006 by performing a version of U2’s “One.” Ethan Chandler, then a BofA veep (who actually has a pretty decent voice) sings, “We are one, we are one, we are one … bank.”
“VH1 should do a special about bad corporate song covers,” Kedrosky suggests.