“Say Cheeeeeeeeeeeese”

FORTUNE — Following the release of the iPhone 5, Apple AAPL blitzed prime-time TV in the U.S. Friday with four new ads, three for the iPhone 5 and one for the new EarPods. You can view all four at apple.com. We’ve posted the YouTube versions below the fold.

Meanwhile, you can vote below for your favorite ads — and for the Apple ads you’d most like to see.