Ten minutes before they let the first customers in we counted more than 800 in the queue

By Philip Elmer-DeWitt
September 21, 2012

FORTUNE — Apple AAPL , by our count, drew twice as many customers for the iPhone 5 as they did last year for the iPhone 4S. This despite all those pre-orders they took in the first 24 hours (2 million vs. 1 million for the iPhone 4S).

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