By Dan Primack
September 20, 2012

FORTUNE — Peer39 founder Amiad Solomon has joined Sequoia Capital as an Israel-based venture partner, Fortune has learned.

In an email to friends and colleagues, Solomon wrote:

It’s been 7 years now since we started Peer39, created a new category of ‘semantic advertising’ and managed to make a small dent in the ad-tech landscape. Since then I’ve went on and co-founded three new Internet ventures with the most amazing teams – Komoona a fast growing profitable company serving the long tail; Radyoos Media, a company in the ‘real time’ consumer application space and Sparks a new e-commerce venture (coming soon).

My true passion is starting new companies and exploring new boundaries, now I hope to help early on fellow entrepreneurs do the same.

Sequoia has financed and helped built enormously successful companies, including Google, Yahoo, Paypal, YouTube, Cisco, Oracle, Apple, Linkedin, Zappos and many more – I believe that we should aim to build those types of businesses and successes out of Israel.

Peer39 raised over $30 million in VC funding, but ultimately was sold earlier this year for just $15.5 million to Digital Generation (DG). None of Solomon’s subsequent three start-ups appear to have yet raised any institutional funding.

Prior to Peer39, Solomon worked in sales and business development for a company later acquired by General Electric (GE).

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