Apple closes at a record $699.78, 22¢ shy of $700 by Philip Elmer-DeWitt @FortuneMagazine September 17, 2012, 9:07 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons FORTUNE — It seems the drumbeat of positive news for Apple AAPL — the Samsung verdict, the iPhone 5, the 2 million pre-orders, the rumors of new products in the wings — was finally too much for the Apple bears. On Monday, the company’s share price shot right up to and, in after-hours trading, finally broke through the psychological barrier of $700 a share. Although the stock is up nearly 75% over the past 12 months, the company is still relatively cheap by the standards of the S&P 500. Apple is sitting on a bigger cash hoard ($117 billion) than any company in the world, and the 60% growth rate its earnings have racked up over the past 5 years can hardly be compared with the S&P 500’s -1.66%. Yet even after the stock’s recent run-up, Apple’s trailing price-to-earnings ratio of 16.45 still hasn’t caught up to the S&P 500’s 16.50. Google’s GOOG trailing P/E ratio, for the record, is 21.05. Facebook’s FB is 74.46 and Amazon’s AMZN is 314.25. Go figure.