Most competing phones, he says, are made of plastic and feel like Timexes
FORTUNE — Reacting to what he perceives as a lack of excitement within the “media bubble” that surrounds the iPhone 5, Piper Jaffray’s Gene Munster felt obliged to set his clients straight.
“We view the iPhone 5 as the Rolex of smartphones in terms of quality and build,” he wrote in a note issued early Friday, “while the majority of other phones are dominated by lesser quality plastic and feel more like Timexes. Why would someone buy a Timex when they can have a Rolex for the same price?”
Reiterating his conviction that Apple AAPL will sell 8-10 million iPhone 5s in the first week and 49 million iPhones next quarter, he adds: