By Fortune Editors
September 10, 2012

QQ

QQ Company: Tencent Number of users: 784 million Who they are: Teens, second-tier cities What users do: Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services
QQ Company: Tencent Number of users: 784 million Who they are: Teens, second-tier cities What users do: Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services

Company: Tencent Number of users: 784 million Who they are: Teens, second-tier cities What users do: Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services


Qzone

Qzone Company: Tencent Number of users: 597 million Who they are: Popular with young teens and rural users What users do: Write blogs, share photos, listen to music
Qzone Company: Tencent Number of users: 597 million Who they are: Popular with young teens and rural users What users do: Write blogs, share photos, listen to music

Company: Tencent Number of users: 597 million Who they are: Popular with young teens and rural users What users do: Write blogs, share photos, listen to music


Weibo

Weibo Company: Tencent Number of users: 469 million Who they are: Second-tier cities What users do: Read and share celebrity-news snippets
Weibo Company: Tencent Number of users: 469 million Who they are: Second-tier cities What users do: Read and share celebrity-news snippets

Company: Tencent Number of users: 469 million Who they are: Second-tier cities What users do: Read and share celebrity-news snippets


Weixin (WeChat)

Weixin (WeChat) Company: Tencent Number of users: 100+ million Who they are: Educated users in first-tier cities What users do: Chat with friends via mobile location-based group-messaging application
Weixin (WeChat) Company: Tencent Number of users: 100+ million Who they are: Educated users in first-tier cities What users do: Chat with friends via mobile location-based group-messaging application

Company: Tencent Number of users: 100+ million Who they are: Educated users in first-tier cities What users do: Chat with friends via mobile location-based group-messaging application


Weibo

Weibo Company: Sina Number of users: 368 million Who they are: Educated user base, first-tier cities What users do: Publish and share short bursts of celebrity gossip and breaking news
Weibo Company: Sina Number of users: 368 million Who they are: Educated user base, first-tier cities What users do: Publish and share short bursts of celebrity gossip and breaking news

Company: Sina Number of users: 368 million Who they are: Educated user base, first-tier cities What users do: Publish and share short bursts of celebrity gossip and breaking news


Renren

Renren Company: Oak Pacific Ineractive Number of users: 140 million Who they are: University students What users do: Update profiles, share photos and videos
Renren Company: Oak Pacific Ineractive Number of users: 140 million Who they are: University students What users do: Update profiles, share photos and videos

Company: Oak Pacific Ineractive Number of users: 140 million Who they are: University students What users do: Update profiles, share photos and videos

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