6 Chinese social media superstars

Sep 10, 2012


<h1>QQ</h1>


<strong>Company:</strong> Tencent

<strong>Number of users: </strong>784 million

<strong>Who they are: </strong>Teens, second-tier cities

<strong>What users do: </strong>Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services

QQ

Company: Tencent Number of users: 784 million Who they are: Teens, second-tier cities What users do: Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services

QQ

Company: Tencent Number of users: 784 million Who they are: Teens, second-tier cities What users do: Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services

<h1>Qzone</h1>


<strong>Company: </strong>Tencent

<strong>Number of users:</strong> 597 million

<strong>Who they are: </strong>Popular with young teens and rural users

<strong>What users do: </strong>Write blogs, share photos, listen to music

Qzone

Company: Tencent Number of users: 597 million Who they are: Popular with young teens and rural users What users do: Write blogs, share photos, listen to music

Qzone

Company: Tencent Number of users: 597 million Who they are: Popular with young teens and rural users What users do: Write blogs, share photos, listen to music

<h1>Weibo</h1>


<strong>Company: </strong>Tencent

<strong>Number of users: </strong>469 million

<strong>Who they are: </strong>Second-tier cities

<strong>What users do: </strong>Read and share celebrity-news snippets

Weibo

Company: Tencent Number of users: 469 million Who they are: Second-tier cities What users do: Read and share celebrity-news snippets

Weibo

Company: Tencent Number of users: 469 million Who they are: Second-tier cities What users do: Read and share celebrity-news snippets

<h1>Weixin (WeChat)</h1>


<strong>Company: </strong>Tencent

<strong>Number of users: </strong>100+ million

<strong>Who they are: </strong>Educated users in first-tier cities

<strong>What users do: </strong>Chat with friends via mobile location-based group-messaging application

Weixin (WeChat)

Company: Tencent Number of users: 100+ million Who they are: Educated users in first-tier cities What users do: Chat with friends via mobile location-based group-messaging application

Weixin (WeChat)

Company: Tencent Number of users: 100+ million Who they are: Educated users in first-tier cities What users do: Chat with friends via mobile location-based group-messaging application

<h1>Weibo</h1>
<strong>Company:</strong> Sina

<strong>Number of users: </strong>368 million

<strong>Who they are: </strong>Educated user base, first-tier cities

<strong>What users do: </strong>Publish and share short bursts of celebrity gossip and breaking news

Weibo

Company: Sina Number of users: 368 million Who they are: Educated user base, first-tier cities What users do: Publish and share short bursts of celebrity gossip and breaking news

Weibo

Company: Sina Number of users: 368 million Who they are: Educated user base, first-tier cities What users do: Publish and share short bursts of celebrity gossip and breaking news

<h1>Renren</h1>


<strong>Company: </strong>Oak Pacific Ineractive

<strong>Number of users: </strong>140 million

<strong>Who they are: </strong>University students

<strong>What users do: </strong>Update profiles, share photos and videos

Renren

Company: Oak Pacific Ineractive Number of users: 140 million Who they are: University students What users do: Update profiles, share photos and videos

Renren

Company: Oak Pacific Ineractive Number of users: 140 million Who they are: University students What users do: Update profiles, share photos and videos

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