6 Chinese social media superstars

Updated: Jul 11, 2014 7:14 PM UTC | Originally published: Sep 10, 2012

QQ<\/h1>\n\n\nCompany:<\/strong> Tencent\n\nNumber of users: <\/strong>784 million\n\nWho they are: <\/strong>Teens, second-tier cities\n\nWhat users do: <\/strong>Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services\n

QQ

Company: Tencent Number of users: 784 million Who they are: Teens, second-tier cities What users do: Basic instant messaging; users IM and play games, and Tencent relies on QQ to cross-promote services

Qzone<\/h1>\n\n\nCompany: <\/strong>Tencent\n\nNumber of users:<\/strong> 597 million\n\nWho they are: <\/strong>Popular with young teens and rural users\n\nWhat users do: <\/strong>Write blogs, share photos, listen to music\n

Qzone

Company: Tencent Number of users: 597 million Who they are: Popular with young teens and rural users What users do: Write blogs, share photos, listen to music

Weibo<\/h1>\n\n\nCompany: <\/strong>Tencent\n\nNumber of users: <\/strong>469 million\n\nWho they are: <\/strong>Second-tier cities\n\nWhat users do: <\/strong>Read and share celebrity-news snippets\n

Weibo

Company: Tencent Number of users: 469 million Who they are: Second-tier cities What users do: Read and share celebrity-news snippets

Weixin (WeChat)<\/h1>\n\n\nCompany: <\/strong>Tencent\n\nNumber of users: <\/strong>100+ million\n\nWho they are: <\/strong>Educated users in first-tier cities\n\nWhat users do: <\/strong>Chat with friends via mobile location-based group-messaging application\n

Weixin (WeChat)

Company: Tencent Number of users: 100+ million Who they are: Educated users in first-tier cities What users do: Chat with friends via mobile location-based group-messaging application

Weibo<\/h1>\nCompany:<\/strong> Sina\n\nNumber of users: <\/strong>368 million\n\nWho they are: <\/strong>Educated user base, first-tier cities\n\nWhat users do: <\/strong>Publish and share short bursts of celebrity gossip and breaking news\n

Weibo

Company: Sina Number of users: 368 million Who they are: Educated user base, first-tier cities What users do: Publish and share short bursts of celebrity gossip and breaking news

Renren<\/h1>\n\n\nCompany: <\/strong>Oak Pacific Ineractive\n\nNumber of users: <\/strong>140 million\n\nWho they are: <\/strong>University students\n\nWhat users do: <\/strong>Update profiles, share photos and videos\n\n

Renren

Company: Oak Pacific Ineractive Number of users: 140 million Who they are: University students What users do: Update profiles, share photos and videos