Today in Tech: Why people don’t want Windows phones by JP Mangalindan @FortuneMagazine August 30, 2012, 5:56 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Apple next act; why Google Hangouts are hot. Bernstein Research: People don’t want Windows phones [BOY GENIUS REPORT] “Our research shows that for many years, poor sales of Windows-based phones stem from a deep and stable lack of consumer interest for the product,” Ferragu wrote. “Despite numerous and repeated efforts of manufacturers (Nokia, but also Samsung and HTC) and Operators to develop an alternative toAndroid and Apple based on Windows, and despite the launch of numerous phones based on Windows with strong features, reviews and marketing support, the operating system remains cornered to less than 5% market share in smartphones.” Apple’s next act [PANDODAILY] You can also view Apple’s corporate history through this three-act prism: its rise, fall from grace, and rebirth. While you’re at it, you could layer in shorter subthemes molded into three-act structures such as Microsoft aping the look and feel of Apple’s graphical interface, Apple suing, and Microsoft prevailing in court; or the wider arc of the two rivals pursuing divergent business strategies: 1.) Microsoft licenses its operating system while Apple chooses to control the hardware, 2.) Microsoft seemingly wins while Apple flounders, 3.) Microsoft stumbles as Apple, with its closed ecosystem, takes the lead on new technologies like tablets and mobile devices, leaving the former beast of Redmond in its wake. GSV Capital, placing bets on start-ups, falters [THE NEW YORK TIMES] When the public offering of the social network flopped, GSV fell hard, and it still has not recovered. Shares of GSV, which were sold for an average of $15.35, are trading at $8.54. “We probably benefited from our stake in Facebook more than we deserved on the way up,” said GSV’s chief executive, Michael T. Moe, “and were certainly punished more than we deserved on the way down.” Why Google hangouts are hot: Television’s next frontier [THE DAILY BEAST] The search engine behemoth is training its spotlight on a realm that once belonged only to the networks. No longer needed are satellite trucks or underground cables to beam talking heads to people’s living rooms. A simple Internet connection and a camera are rendering expensive gadgets obsolete. The question is whether viewers will follow.