How the late David Thomson, a former McKinsey consultant, argued that fast-growth companies are the key to job creation.
FORTUNE — By diluting a range of securities regulations, the Jumpstart Our Business Startups (JOBS) Act is designed to help growing companies access capital with greater ease. The law’s boosters describe it as essential to job creation; its critics decry it as a recipe for stock fraud. David Thomson was in the former camp, and argued that a small number of fast-growing public companies have had an outsize impact on U.S. economic growth. Thomson was quietly crucial to the JOBS Act. Michael Ference, a senior policy aide to House Majority Leader Eric Cantor, says that it was Thomson’s research that led to the law. Tragically, Thomson will not get to see if the law works. He died Aug. 8 after a heart attack. He was 58.
Thomson, a former McKinsey consultant, was the author of Blueprint to a Billion, a well-received strategy manual for growth-company leaders. His most recent work found that of the roughly 11,000 U.S. companies that went public from 1980 to 2010, a mere 410 from this set (4%) accounted for 63% of the jobs, 64% of the market value, and 69% of total revenue created. The trick was to help grow a small company into a big, job-creating one.
To stimulate the anemic IPO market, the JOBS Act lightens Sarbanes-Oxley compliance burdens for smaller public companies. The law also makes it easier for small companies to raise money using increasingly popular online crowd-sourcing platforms — Kickstarter, Indiegogo — that open private-placement offerings to ordinary investors. And the law increases the total number of shareholders that private companies may enlist without having to disclose the number to the SEC.
All this deregulation makes investor-protection advocates cringe. In Senate testimony, former SEC chief accountant Lynn Turner described the JOBS Act as a “dangerous and risky experiment with the U.S. capital markets, and with the savings of over 100 million Americans who depend on those markets.” He has a point: Three years after a failure of financial markets does seem like an odd time to weaken regulations.
Thomson begged to differ: The JOBS Act, he said, will catalyze more fast-growth firms. “We need 12 million jobs to reach full employment. The real impact comes from transforming a small business into a billion-dollar one.”
This story is from the September 3, 2012 issue of Fortune.