One says Apple's iTV is already in production. Another says it won't arrive before 2014
FORTUNE — Jefferies’ Peter Misek is full of confident predictions in a note to clients issued Friday. Based on his supply chain checks and sales data out of Taiwan, he believes:
- iPad builds for Apple’s AAPL September quarter have been increased to 25 million from 18 million and to 30 million from 22-25 million for December.
- That the company will have 15 million new iPhones in stock for a mid-September launch — the “biggest handset launch in history”
- That the iPad Mini is in production at Hon Hai’s (Foxconn’s) plants in China
- That Apple’s rumored Sept. 12 event is likely to include “an announcement of the iPhone 5, possibly of the iPad Mini, and less likely of the iTV”
- Finally, that Apple’s iTV — analyst code for a full-fledged Apple-branded television set — is already in production
With all that product in the pipeline, Misek has raised his 12-month price target to $900, up a cool $100.
J.P. Morgan’s Mark Moskowitz is considerably less sanguine, particularly about the prospects of that Apple television set.
But, he adds,
Last I heard, J.P. Morgan’s price target for Apple was $695.
See also: Apple and the stupid cable box.