A filmmaker makes a strong case that the cable guys will never strike a deal with Cupertino
FORTUNE — Of the 53 responses posted before noon Wednesday to the
Wall Street Journal
‘s latest piece about Apple’s negotiations with the cable TV operators — including TechCrunch’s “Everyone has known this for months” — the most nuanced may have been Victor Agreda, Jr.’s Apple’s toughest nut yet at TUAW.
There is no set-top cable box that doesn’t suck, says Agreda, a filmmaker and 3D animator. The cable companies like it that way, and the last thing they want is for Apple to swoop in and replace a broken user interface with one that works for users.
The cable executives saw what Apple did to the music industry in more innocent times — when the iPod was expensive and Apple was a flea on Microsoft’s AAPL back. That won’t happen to the cable monopolies, not on their watch.
Apple could make a business case to the content creators that an Apple TV set top box would make them — not just Apple — money, Agreda writes. But it has a steep wall to climb:
It’s a smart piece. You can read it here.