By Dan Primack
August 8, 2012

FreeMonee Network, a San Mateo, Calif.-based provider of consumer gift incentives, has raised $34 million in Series B funding. Charles Ryan (chairman of UFG Asset Management) led the round, and was joined by return backers Opus Capital Ventures, Redpoint Ventures, Sutter Hill Ventures and Pinnacle Ventures. www.freemonee.com

Square, a San Francisco-based mobile payment company, has raised $25 million in strategic funding from Starbucks Corp. The investment is part of a broader Series D round being raised at a reported $3.25 billion valuation. Square previously raised around $120 million in VC funding from Khosla Ventures, First Round Capital, Sequoia Capital, Visa Corp., Kleiner Perkins and Tiger Global. www.square.com

Vital Insights, an Ontario-based provider of enterprise customer experience management software, has raised $20 million in growth equity funding from Bregal Sagemount. www.vitalinsights.com

OpenGamma, a London-based open-source analytics and risk management platform for the financial services industry, has raised $15 million in Series C funding. ICAP led the round, and was joined by Euclid Opportunities and return backers Accel Partners and FirstMark Capital. www.opengamma.com

Viridity Energy, a Conshohocken, Penn.-based provider of energy optimization solutions, has raised $15 million in new equity funding from Mitsui & Co. Existing backers include AltEnergy LLC, Braemar Energy Ventures, Intel Capital and Novus Energy Partners. www.viridityenergy.com

PLUMgrid Inc., a Sunnyvale, Calif.-based provider of network virtualization solutions for companies building and managing data centers, has raised $10.7 million in Series A funding from Hummer Winblad Venture Partners and seed backer U.S. Venture Partners. www.plumgrid.com

AwesomenessTV
, an operator of a teen-focused YouTube channel, has raised $3.5 million in Series A funding. MK Capital led the round, and was joined by return backers like Greycroft Ventures and New World Ventures. www.youtube.com/AwesomenessTV

Printi, a São Paulo, Brazil-based B2B online platform for print products, has raised $1.2m in Series A funding. Greenoaks Capital Management led the round and was joined by Cap Meridian and individual angels like Joe Lonsdale. www.printi.com.br

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