Apple’s Olympic TV ads: One funny one, two not so much

FORTUNE -- The one about the Apple "genius" doing emergency interventions in mid-flight is the funny one.

The quality falls off when the same genius (who apparently sleeps in a blue Apple T-shirt and puts on his name tag to answer the door) interacts with increasingly silly customers, one whose wife is about give birth and another who bought a PC thinking it was a Mac.

All three ads debuted during TV coverage of the Olympic opening ceremonies. Apple (aapl) has posted hi-res versions on its website here.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions