Apple’s Olympic TV ads: One funny one, two not so much


Philip Elmer-DeWitt is a senior editor at Fortune.

FORTUNE -- The one about the Apple "genius" doing emergency interventions in mid-flight is the funny one.

The quality falls off when the same genius (who apparently sleeps in a blue Apple T-shirt and puts on his name tag to answer the door) interacts with increasingly silly customers, one whose wife is about give birth and another who bought a PC thinking it was a Mac.

All three ads debuted during TV coverage of the Olympic opening ceremonies. Apple (aapl) has posted hi-res versions on its website here.

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