Apple’s Olympic TV ads: One funny one, two not so much
FORTUNE — The one about the Apple “genius” doing emergency interventions in mid-flight is the funny one.
The quality falls off when the same genius (who apparently sleeps in a blue Apple T-shirt and puts on his name tag to answer the door) interacts with increasingly silly customers, one whose wife is about give birth and another who bought a PC thinking it was a Mac.
All three ads debuted during TV coverage of the Olympic opening ceremonies. Apple AAPL has posted hi-res versions on its website here.