One minute and 18 seconds of awkwardness draws millions of viewers on YouTube

By Philip Elmer-DeWitt
June 22, 2012

FORTUNE: The low point of Microsoft’s MSFT Surface unveiling Monday came when a prototype tablet crashed in the middle of the keynote. It was bad enough when Steven Sinofsky‘s embarrassment was couched in nearly 50 minutes of films, presentations and demos that worked. But isolated into a 1:18 YouTube video, it’s gone viral — to the delight of Apple AAPL iPad partisans.

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