A new survey picks winners among the second generation of lightweight Windows PCs
But so few sold in their first year on the market that the
New York Times
reported in April that the research firms NPD Group and Gartner “can’t even get their fingers on a pulse.”
With the second generation of Ultrabooks now available for purchase, that may be changing. In a survey released Tuesday, ChangeWave reported that although only 1% of respondents owned an Ultrabook, 7% were planning to buy one in the future – “a clear sign,” according to ChangeWave’s Josh Levine, “of momentum for the new PC category.”
But even among these potential customers, only 14% said they planned to make a purchase within the next 90 days; 64% said they would wait six months or longer.
Apple is widely expected to unveil a new version of the MacBook Air next week. Could the Ultrabook holdouts be waiting to see what Cupertino’s new machines are like?
That’s the advice of Topeka Capital’s Brian White, reporting this week from a trade show in Taiwan. “Ultrabooks Are Still Too Pricey, Stick with the MacBook Air,” he wrote in a note to clients Tuesday: