FORTUNE — Having posted more than a few videos of Apple AAPL devotees lining up for the launch of the latest iPhone or iPad, it’s only fair to note that Samsung customers are starting to do the same.

“Apparently some people have been queuing for quite a few hours,” says this buyer at the Samsung store in London’s Westfield Stratford City mall. “There’s an American guy at the front of the queue that looks kinda odd.”