The line goes around the block

FORTUNE — Continuing its most aggressive rollout of an iOS device to date, Apple AAPL on Friday launched its new iPad in a dozen more countries, starting with South Korea.

Judging from the video below, the event in Seoul followed the usual over-the-top script, from the line sitters who show up the night before to the staffers whooping and hollering the next morning.

Over the course of the day, the device was scheduled to go on sale in Brunei, Croatia, Cyprus, Dominican Republic, El Salvador, Guatemala, Malaysia, Panama, St Maarten, Uruguay and Venezuela.

Video from South Korea below: