Floral delivery company H. Bloom raises $10 million

Apr 11, 2012

H. Bloom, a subscription-based flower delivery service, has raised $10 million in Series B funding, as first disclosed in a regulatory filing.

Shasta Ventures led the round, and was joined by existing investors Battery Ventures, Brian Lee (founder of LegalZoom, ShoeDazzle and Honest Co.), Thomas Lehrman (founder and ex-CEO of Gerson Lehrman Group) and Peter Lehrman (founder and CEO of AxialMarkets). Bill Schuh (VP of sales at SunRun) also participated as a new investor.

The New York-based company, which previously raised $8 million, focuses on luxury arrangements at "affordable" prices for both consumers and corporate customers. It currently operates in four metropolitan markets (San Francisco was the most recent addition earlier this year), and has plans to expand within the next year.

H. Bloom does not plan to issue a formal press release.

Sign up for Dan's daily email newsletter on deals and deal-makers: GetTermSheet.com

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions