By Dan Primack
April 11, 2012

H. Bloom, a subscription-based flower delivery service, has raised $10 million in Series B funding, as first disclosed in a regulatory filing.

Shasta Ventures led the round, and was joined by existing investors Battery Ventures, Brian Lee (founder of LegalZoom, ShoeDazzle and Honest Co.), Thomas Lehrman (founder and ex-CEO of Gerson Lehrman Group) and Peter Lehrman (founder and CEO of AxialMarkets). Bill Schuh (VP of sales at SunRun) also participated as a new investor.

The New York-based company, which previously raised $8 million, focuses on luxury arrangements at “affordable” prices for both consumers and corporate customers. It currently operates in four metropolitan markets (San Francisco was the most recent addition earlier this year), and has plans to expand within the next year.

H. Bloom does not plan to issue a formal press release.

Sign up for Dan’s daily email newsletter on deals and deal-makers: GetTermSheet.com

You May Like