It’s known as a disruptor, but the secret of Apple’s success may be its incrementalism
It’s a bit of a shock to hear TidBITS tech editor Glenn Fleishman describe the iPhone as a “plain phone,” but in many ways it is. As he explains it:
- Apple released the original EDGE-only iPhone when 3G phones were on the market
- It included a low-resolution camera when higher-resolution ones were available
- It avoided adding 4G LTE to the iPhone 4S despite competing 4G LTE phones
Fleishman’s point, which he makes in a provocative essay posted last week called “Incremental Change Wins Apple Big Gains,” is that although Apple AAPL bills itself as a “revolutionary” company (it uses the term in almost every press release it issues), that’s not what drives its business model.
Fleishman has put his finger on a deep truth about Apple, one that its competitors — who struggle to make thin margins competing with one another on prices and specs — don’t seem to grasp.
It should also make investors feel better about the future of the company without Steve Jobs — Apple’s chief revolutionary — at its helm.