Between December and February, Android captured 48% and iOS 43% of the U.S. market
The thrust of the Nielsen report issued Thursday morning is that nearly half (49.7%) of U.S mobile phone owners now carry smartphones.
The chart at right tells the story. Android still holds the 48% it captured in 2011, but among Americans who bought smartphones in December, January and February, Apple’s share grew sharply.
Nielsen summarized its findings as follows: (I quote)
- Smartphone penetration has increased significantly over the last year, from only 36% a year earlier in February 2011
- Android leads the smartphone market with 48% of smartphone owners, and Apple has a 32% share of US smartphones
- Of those who recently acquired a smartphone, 48% chose an Android handset and 43% bought an iPhone
Below: Nielsen’s chart of tracking the rise of the smartphone.