Mitt Romney adviser Eric Fehrnstrom yesterday caused all sorts of unwanted headaches for his candidate, by telling CNN: “You hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.”
A completely legitimate point in terms of campaign politics, but poor optics given Romney’s reputation as a flip-flopper. On the upside, however, the controversy has provided all sorts of attention for Etch A Sketch, a toy that has largely been forgotten in an age of social games and consoles.
So I rang up a spokeswoman for Ohio Art Co., a century-old company that has been making Etch A Sketch for more than 50 years. I was interested in its general reaction to the publicity, and if it was expected to improve sales. Here is the company’s pun-tastic response, in part:
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