A Dartmouth strategy professor on why Amazon may succeed and the Androids could fail
“The innovation game is changing,” writes Dartmouth’s Ron Adner in the Harvard Business Review. “Delivering great products is no longer sufficient for success. And as the [Amazon’s Kindle] Fire’s limited memory, ho-hum processor, and lack of camera demonstrate, great products may not even be necessary. Rather, what matters is delivering great solutions.”
The key to success in consumer electronics these days, Adner maintains, is building and maintaining relationships — with consumers and with partners. This is something Apple (AAPL) and Amazon (AMZN) understand. The companies turning out Android devices may not.
“In the rush to match the pieces,” he writes, “most of Apple’s rivals have missed the critical connections that draw the entire ecosystem together into a coherent whole.”
Amazon’s business model, of course, is the mirror image of Apple’s, as Adner notes:
Smart stuff. Thanks to Brian S Hall for spotting it.