Survey: 20% of non-iPad buyers would buy a $399 iPad 2 by Philip Elmer-DeWitt @FortuneMagazine March 8, 2012, 4:49 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons A relatively small price cut, it seems, can make a big difference Source: RBC (taken Nov 30, 2011-Dec 16, 2011) In a proprietary survey conducted last fall and released Wednesday, RBC Capital’s Mike Abramsky asked some price-sensitive customers who said they had no intention of buying an iPad whether a $100 price cut might change their minds. Among 1,100 respondents, 17% said they would be “somewhat likely” to buy a $399 iPad and 3% said they would be “very likely” to do so. A separate survey conducted for Morgan Stanley got similar results. According to Katy Huberty: Our survey also asked about a potential $100 price cut to the iPad 2 and the responses indicated 15-20 million incremental US unit demand and 38 million global demand. For reference, each incremental one million iPads could add $0.20 of EPS. A $100 price cut on the iPad 2, it turns out, is exactly what Apple AAPL delivered on Wednesday.