Americans 18-34 make up 23% of the population, but consume way more than their share
It’s not clear whether the C stands for “consumer,” “connected,” “content” or all three, but that’s the letter Nielsen and NM Incite’s State of the Media have chosen to represent the generation born between the launch of the VCR and the commercialization of the Internet. They coin the term Generation C in a release issued Thursday:
The graphic above points out that only in the category of “tablet owners” — which basically means Apple (AAPL) iPad owners — do males outnumber females.
For a enlargeable pdf, click the link below: