But 55- to 64-year olds who make more than $100,000 a year are big buyers too
“Whether or not you have a smartphone is closely related to both how old you are and how much money you make,” finds a Nielsen survey of 20,000 Americans with mobile phones conducted in January. I quote:
No big surprises there. The twist in the report issued Monday is that when age and income are both taken into account, older subscribers with higher incomes are more likely to pack a smartphone. For example, those 55-64 making over 100K a year are almost as likely to carry a smartphone as those in the 35-44 age bracket making 35-75K per year.
In Nielsen’s most recent survey of smartphone operating system shares, conducted in November before the bulk of iPhone 4S sales, Apple (AAPL) was the No. 1 manufacturer with 28.3% of the U.S. market, but Google’s (GOOG) Android had the largest market share (42.8%). See chart below.