Down 6% in 2011, that’s where, according to the NPD Group
If it weren’t for tablets and mobile phones, 2011 would have been a miserable year for the U.S. consumer electronics industry.
Total U.S. retail sales for the year were $144 billion, down 1% from 2010, according to a report issued Monday by the NPD Group.
That might not sound too bad. But sales of PCs, TVs and video game hardware were all down, and sales of mobile phone hardly grew at all.
Only tablets experienced robust growth — accounting for 10.7% of U.S. consumer electronic sales, up from 5.1% in 2010. And because nearly all those tablets were iPads –and a lot of those mobiles phones were iPhones — Apple AAPL single-handedly saved the industry from what would have otherwise been, according to NPD, a humiliating 6% decline.
NPD’s press release went on to single out Apple:
Below: NPD’s spreadsheet comparing the growth (and decline) of the top five U.S. brands.