What if Apple turned the iPad into an easy-to-use front end for real-time financial data?
News Corp. (NWS), a ship that leaks from the top, reports through AllThingsD that Apple (AAPL) has scheduled “an important — but not large-scale” New York City event in late January headlined by Eddy Cue, Apple’s senior vice president for Internet software and services.
I’m having a hard time getting as excited about this as Kara Swisher seems to be, given that Cue’s last public appearance in the city was for the February 2011 launch of Rupert Murdoch’s
, the iPad-only publication that has failed every benchmark for success Murdoch laid down that day. (See here and here.)
According to TechCrunch‘s Alexia Tsotsis, the January event will involve no hardware announcements but will focus instead on the publishing industry — perhaps with an overhaul of Apple’s largely unpopulated Newsstand or a tweak of iBookstore, which nearly two years after launch still doesn’t offer anywhere near as many titles as Amazon’s (AMZN) Kindle bookstore.
But Brian S Hall has an idea that could spice up an otherwise lackluster press conference: Some kind of joint venture with Bloomberg’s financial publishing empire. “Consider the possibilities,” he writes, “of an Apple – Bloomberg tie-up.”
How cool would that be?