Mixed results from a 12-week Kantar Group snapshot of the walk-up to Christmas
The launch of the iPhone 4S lifted Apple’s AAPL share of the smartphone market rather dramatically the U.S., the U.K. and Australia between early September and the end of November.
But Apple lost ground just as dramatically against less-expensive Google GOOG Android phones on the economically troubled continent, according to results released Thursday by the Kantar Group, a research firm based in London.
The iPhone’s share of individual smartphone markets, as measured by Kantar and reported by Reuters:
- 36% in the U.S., up from 25% in the same period last year
- 31% in the U.K., up from 21%
- 20% in France, down from 29%
- 22% in Germany, down from 27%, with similar drops in Spain and Italy
“The French market is showing increasing signs of price sensitivity,” Kantar’s Dominic Sunnebo told Reuters. In Germany, Android’s market share hit 61% in Kantar’s 12-week study period, led by sales of the Samsung Galaxy S II.